The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"Students at East Salisbury participated in their first practice in our Flag Football Club. This club features 4 after school teams that participate in a healthy snack after school, team practice and a game once a week. Students were excited to meet and greet one another and form their teams. They got to choose team names, colors, and cheers all for their team. Students also have to complete a 'create your own play' design to implement next week at practice. We are very excited about our club at East Salisbury:) Thank you so much for the flags that made this happen. "

Baltimore Ravens Market

75-mile radius from stadium

$347,275 in kits given to

753 Fuel Up to Play 60 schools, reaching

412,510 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
Male
Female
70%
26%
.
Elementary (age 5 - 10)
Middle School (age 11-14)
Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
753
2,465
276
537
412,510
1,122,754
Awarded Kits
Potential Reach
Due to limited availability, 31 schools were denied kits missing a potential of 18,041 students!
5
2
Year 1 recipients
Year 2 recipients
Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.