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The NFL FLAG-In-School Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $440:

NFL FLAG-In-School receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"We have introduced NFL Flag Football into our PE classes. Our students have really taken to it and have created their own league. We started off with four teams, but as the year went by we had to add three more. It has everyone talking on campus and has gotten our faculty involved too. We expect to have eight teams by the end of the year and will continue to find ways to expand. Thanks Fuel Up!"

New Orleans Saints Market

75-mile radius from stadium

$187,470 in kits given to

275 schools, reaching

136,564 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
73%
18%
9%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
275
462
70
46
136,564
206,271
■ Awarded Kits
■ Potential Reach
To learn how you can help to grow the NFL FLAG-In-School program,
please contact GENYOUth directly at
NATIONAL PARTNERSHIPS

3,729

kits delivered to organizations for youth enrichment programs

Key partners include:

Last data update:
10/07/2025
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.