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The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"We received the NFL FLAG Football Kit and it has transformed our football units in PE to something special! We have seen a huge increase in participation and have discussed starting an after-school club to take our overall participation to a new level!"

New York Giants Market

75-mile radius from stadium

$244,150 in kits given to

452 Fuel Up to Play 60 schools, reaching

244,656 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
76%
17%
7%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
452
2,407
338
815
244,656
915,210
■ Awarded Kits
■ Potential Reach
Due to limited availability, 47 schools were denied kits missing a potential of 19,745 students!
21
3
■ Year 1 recipients
■ Year 2 recipients
■ Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.