The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"This year we wanted to switch things up by adding the FUTP Flag Football curriculum as one of our units. It truly is amazing to see the change in the activity levels of our boys as they are eager to get through their warm-up and stretching drills in order to get outside to continue their games from the previous day. "

Houston Texans Market

75-mile radius from stadium

$355,055 in kits given to

610 Fuel Up to Play 60 schools, reaching

441,640 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
Male
Female
69%
29%
.
Elementary (age 5 - 10)
Middle School (age 11-14)
Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
610
1,119
548
700
441,640
623,099
Awarded Kits
Potential Reach
Due to limited availability, 14 schools were denied kits missing a potential of 10,261 students!
8
1
Year 1 recipients
Year 2 recipients
Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.