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The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"When I have girls that say, “I can actually throw a football” or “wait ’til my dad sees me throw this football – he’s never going to believe”, those successful moments add up... your kids come back and want to play after school. They want to play outside of just your Phys Ed class"

Buffalo Bills Market

75-mile radius from stadium

$84,570 in kits given to

151 Fuel Up to Play 60 schools, reaching

70,885 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
76%
13%
11%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
151
529
33
32
70,885
206,826
■ Awarded Kits
■ Potential Reach
Due to limited availability, 9 schools were denied kits missing a potential of 3,837 students!
7
■ Year 1 recipients
■ Year 2 recipients
■ Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.