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The NFL FLAG-In-School Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-School receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"When I have girls that say, "I can actually throw a football" or "wait 'til my dad sees me throw this football - he's never going to believe", those successful moments add up... your kids come back and want to play after school. They want to play outside of just your Phys Ed class"

Buffalo Bills Market

75-mile radius from stadium

$114,675 in kits given to

177 schools, reaching

82,522 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
69%
11%
20%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
177
513
35
27
82,522
195,580
■ Awarded Kits
■ Potential Reach
To learn how you can help to grow the NFL FLAG-In-School program,
please contact GENYOUth directly at
NATIONAL PARTNERSHIPS

3,729

kits delivered to organizations for youth enrichment programs

Key partners include:

Last data update:
05/15/2025
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.