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The NFL FLAG-In-School Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-School receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"My students have been using plays from the NFL Flag Football Elementary Curriculum. Of course, they LOVE the lesson plans. I encourage them to wear their colors on Fridays to show school/team spirit. I blend the flag lessons with a warm up focused on nutrition concepts from the MyPlate food groups. Also, during warm-ups I'm using the MOOGA yoga videos and they LOVE those!!!!"

Jacksonville Jaguars Market

75-mile radius from stadium

$179,050 in kits given to

238 schools, reaching

156,778 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

52%
48%
■ Male
■ Female
65%
28%
7%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
238
362
35
42
156,778
137,868
■ Awarded Kits
■ Potential Reach
To learn how you can help to grow the NFL FLAG-In-School program,
please contact GENYOUth directly at
NATIONAL PARTNERSHIPS

3,729

kits delivered to organizations for youth enrichment programs

Key partners include:

Last data update:
05/15/2025
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.