MENU
Select Market
National
ARIZONA CARDINALS
ATLANTA FALCONS
BALTIMORE RAVENS
BUFFALO BILLS
CAROLINA PANTHERS
CHICAGO BEARS
CINCINNATI BENGALS
CLEVELAND BROWNS
DALLAS COWBOYS
DENVER BRONCOS
DETROIT LIONS
GREEN BAY PACKERS
HOUSTON TEXANS
INDIANAPOLIS COLTS
JACKSONVILLE JAGUARS
KANSAS CITY CHIEFS
MIAMI DOLPHINS
MINNESOTA VIKINGS
NEW ENGLAND PATRIOTS
NEW ORLEANS SAINTS
NEW YORK GIANTS
NEW YORK JETS
PHILADELPHIA EAGLES
PITTSBURGH STEELERS
SAN FRANCISCO 49ERS
SEATTLE SEAHAWKS
TAMPA BAY BUCCANEERS
TENNESSEE TITANS
WASHINGTON COMMANDERS
LOS ANGELES RAMS
LOS ANGELES CHARGERS
LAS VEGAS RAIDERS

The NFL FLAG-In-School Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-School receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"Having a chance to use the curriculum that was provided by the NFL FLAG program was awesome. My students grew more confident in wanting to learn and play with footballs. I had children who were scared to even play catch with a football, never mind join a team game. The material is so user-friendly and age-appropriate that it also helped with my confidence as a teacher teaching the sport."

New England Patriots Market

75-mile radius from stadium

$241,345 in kits given to

478 schools, reaching

213,908 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
63%
27%
10%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
478
2,155
249
509
213,908
769,850
■ Awarded Kits
■ Potential Reach
To learn how you can help to grow the NFL FLAG-In-School program,
please contact GENYOUth directly at
NATIONAL PARTNERSHIPS

3,729

kits delivered to organizations for youth enrichment programs

Key partners include:

Last data update:
05/15/2025
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.