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The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"Having a chance to use the curriculum that was provided by the NFL FLAG program was awesome. My students grew more confident in wanting to learn and play with footballs. I had children who were scared to even play catch with a football, never mind join a team game. The material is so user-friendly and age-appropriate that it also helped with my confidence as a teacher teaching the sport."

New England Patriots Market

75-mile radius from stadium

$187,085 in kits given to

393 Fuel Up to Play 60 schools, reaching

172,619 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

52%
48%
■ Male
■ Female
64%
30%
6%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
393
2,290
223
479
172,619
811,679
■ Awarded Kits
■ Potential Reach
Due to limited availability, 41 schools were denied kits missing a potential of 16,586 students!
14
3
■ Year 1 recipients
■ Year 2 recipients
■ Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.