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The NFL FLAG-In-Schools Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-Schools receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"We have been so excited to use our Flag Football kit since we got it. Our Fuel Up to Play 60 kids have organized the students in our school and got them excited about playing Flag Football at recess and also during gym time. We love that it comes with a curriculum guide and the students have used this as well as the teachers to make it impactful for the school day."

Detroit Lions Market

75-mile radius from stadium

$104,910 in kits given to

234 Fuel Up to Play 60 schools, reaching

102,361 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

52%
48%
■ Male
■ Female
71%
22%
7%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
234
1,571
40
40
102,361
644,073
■ Awarded Kits
■ Potential Reach
Due to limited availability, 57 schools were denied kits missing a potential of 23,746 students!
8
1
■ Year 1 recipients
■ Year 2 recipients
■ Year 3 recipients
To learn how you can help to grow the NFL FLAG-In-Schools program,
please contact GENYOUth directly at
Lauren.Izzo@GENYOUthNow.org or 224-251-0216.
Last data update:
12/22/2021
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved.© 2017 National Dairy Council®. Fuel Up is a service mark of National Dairy Council. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.