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The NFL FLAG-In-School Program started in 2014

  • Developed by GENYOUth as a solution to the physical inactivity crisis
  • Supports Physical Education (PE) Teachers
  • Reaches a new population of potential players, namely girls and young children who have never played football!

The program provides NFL FLAG-In-Schools Kits, valued at $410:

NFL FLAG-In-School receives high ratings on almost every measure and is especially strong on:

  • Providing an opportunity for competition
  • Helping kids learn new skills and the rules of football
  • Providing an easy way for kids to engage in football and feel accomplished

"This year I received a NFL FLAG Football kit from FUTP 60 and the program was a great success! Using the kit, the students learned a variety of lessons like throwing and catching and even kicking and punting. We practiced twice a week after school. The children couldn't wait until after school to get to practice. I have seen an increase in their aerobic capacity and I think that this program along with other clubs had a lot to do with it. Thank you Fuel Up to Play 60!"

Dallas Cowboys Market

75-mile radius from stadium

$629,155 in kits given to

555 schools, reaching

310,673 students

PROGRAM PARTICIPATION

Reported using Kits for before- and after-school programs, recess activities, and weekend/sports teams.

Students
85%

of participants indicated they love or like the program

51%
49%
■ Male
■ Female
76%
19%
5%
■ Elementary (age 5 - 10)
■ Middle School (age 11-14)
■ Other/Combined
IN-MARKET REACH & POTENTIAL
Schools
555
1,704
417
1,000
310,673
864,908
■ Awarded Kits
■ Potential Reach
To learn how you can help to grow the NFL FLAG-In-School program,
please contact GENYOUth directly at
NATIONAL PARTNERSHIPS

3,729

kits delivered to organizations for youth enrichment programs

Key partners include:

Last data update:
05/15/2025
GENYOUth is a registered 501(c)(3) Non-Profit Organization. © 2018 GENYOUth. All Rights Reserved. © 2018 National Football Players Incorporated.
The term "schools" includes all K-12 public and private schools in the US.